NTDA Tyre Industry Award 2014 winners announced

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The winners of the 2014 Tyre Industry Awards were announced on 8 October at the 85th annual NTDA Dinner. The awards once again generated wide interest within the British industry, with 14,000 votes cast across the five voting categories. In the Tyre Centre of the Year category, Encircle Marketing’s series of mystery shopping exercises dictated the winner; all four finalists were rewarded by a plaque. The awards were presented by the evening’s speaker, the self-described “ex-Future Prime Minister” and railway enthusiast, Michael Portillo.

The Award winners were:

Tyre Manufacturer of the Year: Pirelli Tyres Ltd
Staff Training and Development Initiative of the Year: Michelin Tyre Plc
Industry Marketing Campaign of the Year: Goodyear – EfficientGrip
Tyre and Aftermarket Equipment Supplier of the Year: Rema Tip Top Automotive UK Ltd
Wholesaler of the Year: Malvern Tyres Group
Tyre Centre of the Year: National Tyres & Autocare, Glasgow (manager, Robert S)

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