Established in 1872, Pirelli is one of the world's largest tyre manufacturers. Its production is concentrated in the Consumer segment where, thanks to a distinctive high-end positioning, it holds leading positions at the international level in the Premium and Prestige market segments.
Benefiting from partnerships with leading makers of prestige and premium vehicles, Pirelli is unique in having such a broad range of approved tyres: more than 1900 models to fit every vehicle profile all designed and tested to guarantee perfect road handling.
Pirelli and the world's best car makers join their efforts to create the perfect fit between car and tyre.
Pirelli offers a range of tyres focusing on high and ultra-high performance products that aim to combine a level of stability and safety in all driving conditions with excellent grip and road-holding whilst respecting the environment.
Pirelli has been supplying racing tyres since 1907 and is now the single-tyre supplier of the World Superbike championships and other prestigious, one-make series like the Ferrari Challenge, the Lamborghini Blancpain Super Trofeo Competition and the Maserati Cup. Crucially, the company has also been present in Formula 1 as single-tyre supplier since 2011, an activity which has set new challenges in terms of technological innovation and is a key driver of brand value.