Point S UK has partnered with digital experience platform Yext in a move to strengthen the online visibility of its members and help them win new business in an increasingly digital-first market.  While independent garages are known for their service and expertise, many struggle to be found online by new customers in today’s multi-platform search environment. This partnership enables participating members to improve their digital footprint across search engines, social media, AI tools, apps and directories. 

The initiative reflects Point S’s commitment to supporting the independent sector with cutting-edge tools, helping workshops of the future attract and retain customers via modern channels. It forms part of Point S UK’s wider strategy to equip its members for the evolving automotive landscape, from electrification to the rise of AI.  

Ali Yilmaz, Managing Director of Point S UK, said: “We know that many independent garages deliver outstanding service on the ground, but digital visibility is now just as important. Our partnership with Yext will make it easier for our members to be found online by the next generation of customers, wherever they’re searching.”

“This initiative shows that Point S is investing in real, practical solutions that empower independents to compete with national chains and lead the way in digital transformation.” 

The Yext platform enables Point S members to manage and improve their presence across multiple digital touchpoints, including Google, Bing, Apple Maps, AI tools, social platforms, and industry directories.

Yext is already used with great success by Point S in North America.  The initiative is the latest marketing support offered to the network, with members also benefitting from Point S’s national and international purchasing agreements with leading suppliers of tyres, parts, oils and lubricants, tools, accessories, and consumables. Point S also offers local, regional, and national fleet tender opportunities, as well as exclusive access to the network’s private label range of tyres.