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Michelin is constantly innovating to design tyres that meet all the challenges of the road.

Michelin tyres are designed with an in-depth understanding of consumer needs to deliver optimal longevity and performance.

About Michelin

For over 100 years Michelin tyres have been global leaders in the tyre industry.

Michelin’s continued commitment to innovation and technology enables the French manufacturer to develop premium tyres that will match any driving challenge from High performance to everyday driving. Michelin is also one of the largest tyre manufacturers in the UK and a world leader in Accidentology and understanding of road usage:

  • 75,000 tyre tests per year
  • Michelin Total Performance Live-Driving Lab
    • 3,000 vehicles across Europe
  • Partnerships with leading accident research institutions:
    • TUV, VUFO, UTAC, ADAC
michelin Tyre

Michelin Tyres

Michelin believes that mobility is essential for human development, innovating to make travel safer, more efficient and more environmentally friendly. Established in 1889, Michelin holds forefront positions in car, van, SUV, truck, plane, motorbike and cycle tyres as well as travel-related services including maps and the famous Michelin Guides. By leveraging its technological leadership, capacity for innovation, high-quality products and services, Michelin has become a global leader. One of the World’s most recognised brands, it’s also the number 1 tyre for customer brand loyalty and trust.

Why choose Michelin?

Long Lasting Performance
  • Known for decades for its long lasting tyres, Michelin is committed to provide safety to drivers when the tyres are new, and even when they are worn, thanks to the latest innovations which are incorporated into the MICHELIN Primacy 4 and MICHELIN CrossClimate+
  • Save time and money by replacing tyres only when they have reached the end of their usable life
  • Improve fuel economy thanks to a decrease of rolling resistance
  • Minimize environmental waste
Award winning and highly tested tyres
  • Since 2015, Michelin has received more than 25 awards in Europe alone for its tyres from leading publications including Auto Express, Auto Bild, EVO and Honest John to name but a few
  • Michelin works with leading independent tyre testing bodies including ADAC and DEKRA
OE (Original Equipment) fitment/marked tyres
  • Michelin tyres are co-developed with some of the most demanding car manufacturers and tuners such as BMW, Mercedes, Audi, Porsche etc. These tyres are specifically marked eg *, MO, AO and N marked so that you can choose the optimal tyre for your high performance car.
Motorsport
  • Michelin uses motorsport as a technological test-bed for its tyres. Michelin is the specified tyre in Formula e and MOTO GP, and the tyre of choice for teams competing in the WEC, and WRC championships. Drivers trust in Michelin high performance tyres
  • Michelin is Estate partner to Goodwood and sponsor of the Supercar Paddock
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Michelin Track to Street

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Motor racing has been a part of Michelin’s DNA since day one. Michelin strives to be a leader in global motor sports, supporting our partners to victory at the finish line and using the technology we develop to create products that improve the mobility of the future.

Over 40 years of success:

  • FIA Formula E Championship
  • Le mans 24H
  • DAKAR
  • FIA Formula One World Championship / F1
  • FIM World MotoGP Championship
  • FIM World Superbike Championship / WSBK
  • FIA World Rally Championship / WRC
  • FIA World Endurance Championship / WEC
  • FIA World Touring Car Championship / WTCC
  • FIA GT Championship / FIA GT1
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