Point S Attend Michelin Product Launch

A big thanks to our premium tyre partners Michelin for inviting the Point S UK team to an unforgettable day at the Porsche Experience Centre, Silverstone. It was a fantastic opportunity for our Members and sales team to get hands-on with the latest innovations from one of the world’s leading tyre manufacturers.

The highlight of the day was experiencing the new Michelin Energy range in action. From dynamic handling sessions to controlled braking tests, the team were able to see first-hand how Michelin continues to push the boundaries of efficiency, safety, and performance. Testing these tyres on such a prestigious track brought their capabilities to life in a way that simply can’t be replicated in a showroom.

Alongside the driving experience, Michelin experts were on hand to share insights into the technology behind the Energy range, including advances in tread design, compound development, and sustainability. These sessions gave our team valuable knowledge to take back to our centres and ultimately pass on to our customers.

Events like this strengthen the partnership between Point S and Michelin and ensure our network stays at the forefront of product expertise. We’re proud to work closely with premium brands that share our commitment to quality, innovation, and customer safety.

A huge thank you again to Michelin for hosting us at such an iconic venue. The team left Silverstone inspired, informed, and excited to bring this knowledge back to the Point S network.