When Winter Weather Hits

UK weather can change in an instant, and when it does, customers look to the experts for advice. Bad weather also creates opportunities for garages to add real value, build trust, and carry out those all-important safety checks.

The real impact

When roads are wet and flooded, you’ll see increased tyre wear, a higher risk of aquaplaning, longer braking distances, yet, with the Christmas financial hangover, more customers putting off tyre replacements. As cold temperatures, ice and frost set in, summer tyres can lose flexibility, tyre pressures can drop suddenly, and you’ll get more reports of wheel spin and poor braking on cold surfaces. In fog, wind and storm conditions, visibility drops and driver confidence falls, while tyres, suspension and steering components can also come under extra stress. That’s when you’ll notice more customers requesting pre journey checks.

Turn weather chat into trust

Point S members are ideally placed to provide safety advice when the weather turns. Simple actions can make a big difference, such as offering tread and pressure checks when conditions worsen, using weather-related conversations to educate customers, explaining the differences between summer, winter and all-season tyres, and highlighting the convenience of all-season tyres for drivers who don’t want to change tyres twice a year.

Why all-season tyres make sense

For many UK drivers, all-season tyres offer a practical solution to unpredictable winter weather. The Point S 4 Seasons 2 performs reliably in wet and cold conditions, retains flexibility at lower temperatures, reduces the need for seasonal tyre changes, and appeals to cost conscious customers who want confidence on the road all year round.

Stay ahead

Bad weather creates conversation starters. Professional advice is a chance to build stronger relationships and long-term loyalty. Positioning tyres as part of a safety solution reinforces your role as a trusted local partner.